Pitch to Published
For PRs, founders and business leaders
Want to know what journalists are looking for?
Get monthly press opportunities, story ideas and insider editor insights from two national journalists.
See what stories we're currently working on, the topics editors are interested in and practical advice on making your pitches more likely to land.
The Pitch to Published newsletter lands on the first Monday of the month.
Join 500+ PRs, founders and business leaders.
Written by national journalists Elizabeth Anderson and MaryLou Costa
Experience across The Times · The Telegraph · Daily Mail · i · Metro · BBC · FT and more
Events & workshops
Inside the newsroom: How to get your story noticed
Our Inside the Newsroom webinar took place on Thursday 1 October.
Three top journalists and editors took viewers behind the scenes of a national newsroom to explain:
- How the daily news conference works
- How editors decide which stories to pursue
- What makes a pitch stand out
- Common reasons pitches are rejected
- How PRs and founders can give their ideas the best chance of being commissioned
How we can help
From a general ask-us-anything session to hands-on story finding and detailed pitch reworking
Ask us anything
Media Power Hour
Spend an hour with two national journalists getting practical direction on pitching, where to start and what to focus on first.
£250 + VAT
For founders, entrepreneurs, solo PRs and anyone relatively new to media relations looking for a general discussion and practical guidance.
For PRs & comms teams
PR Story Troubleshooting
Give us up to two clients or briefs you're struggling to crack. We'll review them in advance and come ready for a call with fresh story angles, hooks, sections or journalists to target.
£450 + VAT
We work with a wide network of specialist journalists for sector-specific briefs.
For founders & business leaders
Founder Story Finding
We'll learn about you and your business in advance, then uncover the strongest stories, expertise, numbers and experiences you could take to the media.
£450 + VAT
For founders and business leaders who want press coverage but aren't sure which stories journalists will care about.
Already have the pitches?
Pitch Clinic
Send us your existing pitches and we'll review, edit and rework them in advance, then talk you through what we'd change and why during a 90-minute session.
£650 + VAT
For developed pitches that need detailed journalist feedback before they land in an editor's inbox.
Need something more tailored?
We also run bespoke agency sessions and workshops, including journalist-led brainstorms, pitch reviews and training.
Want to talk it through first?
Book an initial call with us to discuss what you're looking for and which option would be the best fit.
Created by journalists who pitch to editors themselves
Pitch to Published was created by Elizabeth Anderson and MaryLou Costa to help PR professionals, founders and business leaders understand what journalists actually need from a story.
We work with national publications and pitch stories ourselves, so we know exactly what they're looking for.
For specialist briefs, we can also draw on our wider network of experienced journalists with relevant sector expertise.