Products & Services
Journalist-led media support
Choose the right support to strengthen your story and pitch
Whether you want to understand how the media works, need fresh thinking on a difficult client, want to uncover the strongest stories in your business or already have pitches that need work, we'll help you see your ideas through an editor's eyes.
Sessions are led by national journalists Elizabeth Anderson and MaryLou Costa, with journalists from our extensive network brought in where relevant.
Choose your support
Start with a general Power Hour, or choose a focused session where we prepare in advance and work on a specific media challenge.
Ask us anything
Media Power Hour
New to PR or press coverage and not sure where to begin? Got general questions you need answering? Spend an hour with two national journalists and get practical direction on where to focus first.
- Ask general questions about pitching and how the media works
- Talk through where to start and what to prioritise
- Understand what journalists and editors are looking for
- Get guidance on publications, journalists and approaches worth exploring
£250 + VAT
Most useful for founders, entrepreneurs, solo PRs and anyone relatively new to media relations looking for practical guidance. Also suitable for agencies with general questions. No pre-work required.
Need us to get stuck into a specific brief?
These sessions include preparation before the call, so we can arrive ready with ideas rather than starting from a blank page.
For PRs & comms teams
PR Story Troubleshooting
Give us the clients you're struggling to crack, or new accounts you want to hit the ground running with.
Send us details of up to two clients or briefs in advance so we can come to the session ready with ideas and an outside journalistic perspective.
- Identify stronger story angles you may have missed
- Brainstorm timely hooks and fresh ways into difficult accounts
- Suggest publications, sections and journalists worth targeting
- Review pitches that aren't landing and discuss what may be holding them back
- Talk through challenges with particular clients or campaigns
£450 + VAT
Specialist journalist option: for a particularly tricky or specialist client, we can bring in a journalist from our wider network with relevant sector expertise.
For founders & business leaders
Founder Story Finding
We'll learn about you and your business in advance, then use our editorial experience to uncover the strongest stories, opinions and experiences you could take to the media.
- Identify the strongest media stories within your business and personal journey
- Uncover numbers, milestones, experiences and anecdotes that make those stories stand out
- Explore topics you could credibly comment on as an expert
- Find timely hooks and suggest publications, sections and journalists that could be a good fit
- Identify ideas worth developing further into a pitch
£450 + VAT
Most useful for founders, entrepreneurs and business leaders who want press coverage but aren't sure which aspects of their business, expertise or personal story are genuinely newsworthy.
Already have the pitches?
Pitch Clinic
If you already have developed pitches, this is where we go beyond ideas and get into the copy itself. Send us your existing pitches and we'll review, edit and strengthen them before talking you through what we'd change and why.
- Send us up to four pitches at least three days before the session
- We'll identify what's working, what may be putting editors off and how each pitch could be strengthened
- We'll review and rework the pitches in advance
- We'll discuss our edits and recommendations during a 90-minute call
- You'll receive our written edits after the session
Detailed journalist feedback on live pitches
£650 + VAT
Most useful for PR and comms professionals with live client pitches, or founders who already have several developed story ideas and want help making them stronger.
Not sure which option is right?
Book an initial call with us to talk through what you're trying to achieve and which format would be the best fit.
Need something more tailored?
We also run bespoke agency sessions and workshops, from troubleshooting a wider portfolio of difficult accounts to journalist-led brainstorms, pitch reviews and training on what editors are looking for.
What clients say
Thanks so much for today's session - lots to think about! Excited to report back to the team and start weaving your insights into the activity and recommendations we're giving to our clients.
Events & workshops
The changing face of the newsroom - and how to pitch stories that excite editors
Our next online event takes place in early October, with guest speaker Tara Evans, former Head of Consumer at The Sun, and a lifestyle editor at a national newspaper.
We'll take you behind the scenes of a national newsroom, explore how the daily news conference works and discuss what editors are looking for and how to give your pitches the best possible chance of success.
Tickets go on sale in early September.